Genre: children’s nonfiction
Length: 98 pages of text, 113 pages with appendices
Interest: It was our “spine” book for a unit study on advertising. I don’t remember where I found the book initially, but it was good enough I bought it and read it to the kids.
Summary: The book talks about advertising in its myriad forms. It starts out by discussing the purpose of advertising and some history. Next, the author covers the different forms that advertising can take, including some sneaky forms (like infomercials). The author goes into some details on how advertising tries to get and keep your attention in order to make a sale. Finally, the author discusses the power the consumer has to shape advertising, and why it’s important to make your voice heard. Throughout the book, there’s the opportunity to study some of the principles through activities in the
Don’t Try This At Home sections.
Final thoughts: We really enjoyed this. The sections are short enough that the reading length can be tailored to the attention span of whoever’s listening, and we enjoyed many of the activities. It was interesting to go through some of the magazines we have around the house, or look at commercials on TV right after we’d done some reading in the book. Read this book and then watch The Story of Stuff (which also has an associated book) and you’ll have an educated consumer that considers why he or she is buying something and whether it’s actually necessary.
Title comes from: The purpose of advertising is to make you look at it, and the book is all about advertising.
Reading challenges fulfilled: 6/100 in my 100 Book Challenge, and an M in the Alphabet Soup Title Challenge
If you’re interested in purchasing the book, you can click on the cover image or subtitle to follow an Amazon affiliate link to the book and thanks for supporting my blog!